* Germany is the third largest inbound tourism market to the island of Ireland, with an estimated 820,000 visitors arriving in 2018, spending €420m while here. 
• German holidaymakers account for around 10% of all holidaymakers to the island of Ireland and is the largest source market from continental Europe.
• The German visitor to Ireland has proved both resilient in times of tourism downturns and  the numbers have  grown very strongly in recent years, up from 480,000 in 2013  to 820,000 last year.
• Tourism Ireland worked closely with our trade & industry partners in Germany and in Ireland to complete a market review during 2017. The review identified opportunities for continued and sustained growth and the first year of its implementation in 2018 saw visitor numbers up by 20%.

• There is a high rate of repeat holidaymakers with 32% of German visitors on a repeat visit. There is a large cohort of German holidaymakers who have made multiple visits to Ireland.
• With an average length of stay of 9 nights, German holidaymakers stay longer than many other visitors.
• Dublin, the South-West and Western regions are the most popular areas visited by German holidaymakers.
• Four fifths of all German holidaymakers include Dublin in their trip.
• Hotels (34%), guesthouses and B&Bs (25%) are the most popular type of accommodation used by holidaymakers from Germany. Hostels and holiday homes are also favoured by our German visitors.
• 16% of holidaymakers travel to Ireland by sea; 84% arrive by air. Direct access from nine airports across Germany sees 30,000 one-way seats to the island of Ireland available this summer.
• 72% booked some element of the trip online. Air/sea tickets (70%) and accommodation (51%) are the most popular products booked online.
• Over half (54%) of holidaymakers from Germany are over 35 years of age.

Header Photo by - Illia Cherednychenko |  Cover Photo Sangga Rima Roman Selia

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